QSR Brands (M) Holdings Bhd (formerly known as QSR Brands (M) Holdings Sdn Bhd) acquired the businesses of KFC Holdings (Malaysia) Bhd and QSR Brands Bhd effective from 21 January 2013. QSR Brands (M) Holdings Bhd dominates Malaysia’s rapidly expanding retail food industry. Headquartered in Petaling Jaya of Selangor, Malaysia, the company operates the following:

  • Over 460 Pizza Hut restaurants in Malaysia and Singapore.
  • Over 810 KFC restaurants in Malaysia, Singapore, Brunei and Cambodia.

In 2017, KFC Malaysia recorded 8.2% growth on its revenue to RM2.56 billion from RM2.37 billion the year before. KFC Malaysia also came up tops for three consecutive years in the prestigious Putra Brand People’s Choice Awards, acquiring Gold under the “Restaurant & Fast Food” category; followed by several other esteemed digital and advertising awards including Gold for KFC Kaki Campaign by The Appies Malaysia, Best Long Form Ad for KFC Bucket Session by Youtube Malaysia Ads Award and Gold and Grand Prix awards for Effective Content Strategy in the WARC Global Awards, to name a few.  

In 2017, Pizza Hut Malaysia celebrated its 35 years anniversary in Malaysia – a milestone with notable innovations rolled out, bringing in strong sales achievement.Pizza Hut Malaysia achieved a remarkable turnaround, with solid sales growth registered at the backdrop of 4 years which saw a declining trend. Revenue saw growth of 14% to RM543 million in2017 compared to RM475 million in 2016.
QSR Trading Sdn Bhd (QSRT) was established in 2001 as a sales, marketing and trading arm for QSRBrands and external markets, both domestically and internationally with a vision to be the preferreddistributor of superior quality Halal brands. Total revenue was captured at RM505 million at the end of 2017, 25.4% higher than the previous year. EBITDA increased by 16.0% to RM28.1 millionas compared to 2016. We expect QSRT financial results to remain strong this year as we furtherintroduce new products into the market.
Ayamas Food Corporation (M) Sdn Bhd (AFCSB) is involved in poultry primary processing and further processing activities. The factory produces fully cooked chicken toppings and chicken parts as well as freezer to fryer products namely, chicken patties, nuggets, sausages, chicken balls etc. to support the QSR Brands (M) Holdings Bhd restaurant chain,as well as to supply to the open market under the Ayamas brand name.